Winning 2016 Case Study Submission to the nationally ranked Young Men's Association Fashion Scholarship Fund. The case study evaluates global trends in subscription box services and how to guide Birchbox into new omni-channel territories while delivering profitable results.
Winning 2017 submission to the nationally ranked Young Men's Association Fashion Scholarship Fund (YMA FSF). The primary focus is focused on the Etsy x Macy's Partnership introduced in 2016, which premiered in Macy's One Below floor within its Harold's Square location. Objectives involve identifying an existing Etsy seller who can sell goods at Macy's on a large scale, identifying the end use customer, growing Etsy Manufacturing, developing a Marketing Campaign, and planning costs within a projected assortment.
